Elaine Marshall, Founder & Managing Director
With more than 27 years of experience in both corporate and PR agency environments, Elaine Marshall has a diverse background leading the public relations efforts for Fortune 500 companies, start-ups and leading national public relations agencies. Her expertise includes media relations, social media engagement and strategy, product launches, strategic planning, press release, article and blog writing, industry analyst relations, and marketing collateral development.
Her placement record includes leading media outlets such as The Associated Press, The Wall Street Journal, The New York Times, USA Today, Fortune, Fast Company, Forbes, Time, Newsweek, BusinessWeek and Inc. Technology placements include Mashable, PC Magazine, Electronic Engineering Times, Government Computing News, VAR Business, COTS Journal, InfoWorld, and many others.
Prior to starting her Empowered Public Relations, Marshall held in-house positions as Director of Public Relations for SimpleTech (Nasdaq: STEC) and idealab!’s Cooking.com. Additional PR staff positions include WD, Maxtor, Advanced Micro Devices, Quarterdeck, Ogilvy Public Relations, and BBDO. She has a strong technology background and is versed in Memory, Telematics, Enterprise Technology, Storage, Solid State Drives, Cloud Computing, and more.
She has developed and executed strategic media relations campaigns for her employers, as well as Apple Computer, Texas Instruments, Toshiba, Viking Technology and STEC and leading PR firms including Fleishman-Hillard, BBDO and Ogilvy PR. Her pro bono work includes the Junior League of Orange County, California and several Ronald McDonald House locations.
Marshall earned a bachelor’s degree in Journalism with a Public Relations emphasis from California State University, Chico, a nationally recognized, accredited PR program.