Buzzworthy: Standup for the Cure Raises $60K for Cancer Research; Sets World Record
Founded by breast cancer survivor, Judie Vivian, Standup For The Cure is a non-profit that raises funds for early breast cancer detection for the Orange County Affiliate of Susan G. Komen for the Cure.
Empowered Public Relations was tapped to promote the very first Standup For the Cure event. The firm garnered media coverage including local broadcast coverage TV, radio and print coverage in news outlets including Eyewitness News, The Orange County Register, OC Metro, and OC Weekly.
The inagural event was a huge success! The event sold out, helped raise more than $60,000 for breast cancer research and set the Guinness World Record for the Largest Standup Paddleboard Lesson.
Ambassador Zane Schweitzer and other SUP instructors led more than 700 paddlers, donned in pink, through Newport Harbor. The event was named "Top Philanthropic Effort" by SUP.
For every $125 raised, an underprivileged woman is provided with a free mammogram. Additionally, Melanoma screenings are provided at the event at no cost. The organization’s Ambassador is Zane Schweitzer. Sponsors included Riviera Paddlesurf, Ruth’s Chris Steakhouse, Kona Brewing Company and Maui Jim.