Buzzworthy: Standup for the Cure Raises $60K for Cancer Research; Sets World Record

Founded by breast cancer survivor, Judie Vivian, Standup For The Cure is a non-profit that raises funds for early breast cancer detection for the Orange County Affiliate of Susan G. Komen for the Cure. Empowered Public Relations was tapped to promote the very first Standup For the Cure event. 

Ambassador Zane Schweitzer and other SUP instructors led more than 700 paddlers, donned in pink, through Newport Harbor and helped raise more than $60,000 for breast cancer research and set the Guinness World Record for the Largest Standup Paddleboard Lesson.

Empowered PR garnered media coverage including local broadcast coverage TV, radio and print coverage in news outlets including Eyewitness News, The Orange County Register, OC Metro, and OC Weekly. The event was named "Top Philanthropic Effort" by SUP

For every $125 raised, an underprivileged woman is provided with a free mammogram. Additionally, Melanoma screenings are provided at the event at no cost.

The organization’s Ambassador is Zane Schweitzer. Sponsors included Riviera Paddlesurf, Ruth’s Chris Steakhouse, Kona Brewing Company and Maui Jim.