Strategic Messaging
One of the most valuable services Empowered Public Relations offers is strategic positioning. Through refined messaging Empowered helps companies send consistent messages to influential media, including national news outlets, industry publications and consumer publications.
Press and Industry Analyst Relations
With more than 17 years of experience in media and analyst relations, Empowered Public Relations taps its industry contacts to deliver news that gets noticed. Empowered is a go-to source for industry journalists who know they can count on Empowered to deliver needed information on tight deadlines. Empowered is lauded for being a valuable contact that offers access to company spokespersons, often with little advance notice.
News Releases
By providing company and product news in concise, informative news releases, Empowered Public Relations ensures that this medium is used to its full potential. Answering the "So What?" and "Who Cares?" questions, Empowered delivers company and product information to the press in a way that breaks through the clutter.
News Bureau
On-going editorial research and timely pitching that leverages the editorial calendars is a vital component to any publicity campaign. Empowered Public Relations closely monitors key publications to ensure inclusion.
Press Kit Development
Press kits are the cornerstone of successful media relations campaigns. Empowered Public Relations prepares comprehensive company backgrounders, fact sheets, Q&A documents, leadership bios and company descriptions that reinforce company and product messaging.
Press and Analyst Tours
Empowered Public Relations, and its principal Elaine Marshall, have executed press tours for some of the biggest brands in the industry, securing meetings with influential industry analysts, top press and broadcast reporters. These press tours have resulted in extensive coverage in national publications and TV broadcasts.
Web Site Content
Elaine Marshall started developing content for the Web in 1994 during the early days of the Internet boom. Empowered Public Relations continues to leverage this medium with its client companies.
Writing Services
By-lined articles, white papers and marketing collateral are also key components of successful PR efforts. Empowered Public Relations has published results in each of these areas.
Trade Show and Event Support
Empowered's trade show support includes one-on-one press meetings, press conferences, press receptions, trade show event management and public relations activities during the show, including press kit distribution and on-site media relations.
Company Newsletters
Having managed worldwide employee newsletters for several companies, Empowered Public Relations knows the importance of consistent messaging to both employees and customers. Empowered offers company newsletter content development and message development/refinement tailored to deliver company news to both audiences.
