Empowered Public Relations, and its Principal Elaine Marshall, have developed and executed public relations plans for numerous leading companies over the years. Work performed for these companies includes product launches, media tours, Web content and one-on-one meetings with journalists, as well as other PR activities.
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Cal SpasCal Spas, the leading provider of Home Resort™ living products, turned to Empowered PR to revise its Web site copy. With a portfolio of more than 100 products—all requiring creative and detailed yet unique product descriptions—the company tapped Empowered to craft overviews for its full line of Saunas, Spas, Gazebos, BBQs, Fireplaces, and Bars.Working on a tight timeline, Empowered delivered compelling Web copy.
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Cooking.comDuring the early days of the dot.com craze, most of Cooking.com's media coverage was limited to Web site listings in various computer trade magazines. Cooking.com tapped Elaine Marshall to lead the refocus of its PR efforts to entice food-loving consumers. Marshall revamped the company's PR strategy to align more fully with its core business of selling cookware and highlighting its vast library of recipes from top chefs.With her guidance, media coverage increased by more than 200% within six months. Cooking.com's products and recipes were featured in The Wall Street Journal, TIME, Newsday, The Washington Post, The New York Times, The Los Angeles Times, The Chicago Tribune, The Denver Post, The Hollywood Reporter and The Atlanta Journal-Constitution, as well as leading lifestyle publications RealSimple, InStyle and Home, among others. Additionally, Marshall spearheaded a satellite media tour promoting Cooking.com products that aired on news segments in key target markets, including New York, Boston, Los Angeles and San Francisco.
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Motif (a Motorola joint-venture)U.S. electronics companies faced long odds in their quest to become major manufacturers of flat display screens. Japanese industry dominated the manufacture of flat screens used in notebook computers, aircraft and other high tech products. Motif, a Motorola joint-venture, aimed to change that.Motif develops and manufactures Active Addressing™ liquid crystal display (LCD) technology, a method of driving LCD pixels that combines the low-cost manufacturing benefits of passive matrix LCDs with the full-motion video of active matrix LCDs. Serving as the lead media relations consultant, Marshall helped secure national media coverage for Motif, including a front page business section feature in The Los Angeles Times. Additional coverage included articles in BusinessWeek, Electronic Design, PC Computing, PC Week, Electronic Buyer's News and Electronic Engineering Times.
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SimpleTechElaine Marshall led the launch of SimpleShare for SimpleTech in November 2004. The network attached storage product was formally unveiled at the Consumer Electronics Show in Las Vegas in January 2005. SimpleTech targeted digital integrators that set up home networks; the product was ideal in the SOHO space, as well as for businesses with remote offices or separate workgroups.Proactive media relations efforts resulted in coverage from Reuters and The New York Times as well as front page business section coverage in the Orange County Register. SimpleShare also graced the "Cool Tools" section of Network World and appeared in The Financial Times, TWICE and CMP's TechWeb.
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STECEmpowered PR led the media relations efforts for STEC's announcement with EMC, the market share leader in big computer storage systems, in January 2008. With a very short lead time, Empowered worked at breakneck speed to secure coverage with such leading industry publications as Byte & Switch, InfoStor, ComputerWorld, InformationWeek, PC World, TechWorld and CRN. The Washington Post and the Wikibon forum also covered the announcement.
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Texas InstrumentsTaking on established PDA market leader PalmPilot with a new device is no easy feat. Elaine Marshall spearheaded publicity efforts for the launch of Texas Instrument's Avigo Personal Organizer.After a nationwide press tour with stops in New York, Boston, Washington, D.C. and San Francisco, the Avigo was featured in Fortune's Technology Buyer's Guide, PC World, PC Magazine, The Wall Street Journal, Electronic News and Computer Retail Week. Broadcast coverage included a segment with Phil Albinus of Home Office Computing on CNN's "Take It Personally".
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Additional experience
Elaine Marshall has helped top PR agencies reach their clients' goals: |
